Thanks for an AMAZING CES 2013!

We would like to extend a sincere THANK YOU to all the motivated, creative, and talented individuals who made CES 2013 the best show we’ve ever had. It was an absolute pleasure to meet so many new and interesting people while also strengthening and revisiting our previously-made relationships.

As some of you may have seen or heard, our booth dubbed “HYPERWorld” has garnered a substantial amount of chatter – both positive and negative. We would like to thank you all for sharing your valued opinions in our inboxes, on our Facebook wall, and in our Twitter feed. That said, it seems that a small group of people have chosen to view our booth as offensive and hateful. So much, in fact, that a blogger/activist by the name of “Miss Representation” has taken it upon herself to use such words as “dehumanizing,” “props,” and “feeding rape culture” to fuel a trending campaign based on a single photo taken completely out of context. #NotBuyingIt is what many of her followers are posting through their social filters in regards to HYPER and our products – an overwhelming majority of which did not attend the show. We are a company co-managed and co-owned by women – and our motivated and well-educated CES product specialists acted as the main information source for booth visitors during the show. We are prideful of our company image, and will continue to depict our products in a fashionable manner moving forward.

What is offensive, however, is that an organization (aka Miss Representation) based on civil rights and allegedly focused on “the greater good” has taken it upon themselves to leverage their opinions and instigation by reaching out to our company to gain our business. Below, you will see an actual chat transcript dated Friday January 11th – one day after #NotBuyingIt became public – from a Miss Representation “representative.” Keep in mind that a particular staffer named Imran Siddiquee sent this, who is openly spreading hate about HYPER through his personal Twitter account.

Daniel Chin on Miss Representation and #NotBuyingIt, “We were approached by, the organization behind the #NotBuyingIt viral attack with offers to manage our public relations in the midst of the illusion of an uproar and stirring controversy, created no less by that very organization. I would like to go on record to say that there is no damage to control and we are not apologetic for anything. The overwhelming majority who were at CES and saw our display appreciate and understand what we were trying to do. We will continue to engage the rest who were not present yet were quick to pass harsh judgment based on a single photo taken out of context. HYPER is co-owned by men and women. The hardworking men and women who worked to put together the CES booth were deeply offended by said fraudulent organization that ultimately aims to profiteer by attempting to hurt our company’s image. The impression of an uproar and stirring controversy has given us more publicity than we could’ve imagined.

Thanks again to everyone involved with CES 2013 who helped make it a raging success for HYPER – even you, Miss R. We appreciate your energy – be it positive or negative. If you ever fall short of it… we have a great product line, HYPER ++ JUICE, that can help you with that.

See you in 2014!

16 thoughts on “Thanks for an AMAZING CES 2013!

  1. Pingback: Sexism 101: Hyper Uses Naked Women Covered in Body Paint to Sell Their Stuff at CES « Speaker's Corner in the ATX (scATX)

  2. Imran Siddiquee

    Hi Hyper!

    Just want to be clear that is a non-profit and we were not soliciting you for business but hoping to work with you to help change your marketing strategies to be more inclusive of women and girls. This is something we have done with other companies in the past and is not something we charge for. Our goal is to create better representations of women in the media, however we can.

    I would still love to do this with your company if you are open to it. Thanks!

    - Imran

  3. Pingback: CES2013: On “Booth Babes”, Hyper, Objectification and Sexuality | StoryGuide Home

  4. Lauren

    I think Miss Representation was trying to show you a newer, less objectifying and more progressive way of promoting your company. They were trying to HELP you to realize that tactics that create women as objectified lifeless pieces of art ARE not in line with the way that the rest of technology advertising is moving. Instead of critiquing them, your company could look at this as an opportunity of for self-reflection and creating a new vision for an obviously outdated advertising campaign. Welcome to progress, we hope you’ll join us!

  5. John Pozadzides

    Perhaps someone would be willing to answer a few questions about the “non-profit” status of the organization? After all, I’m sure we can all agree transparency is key if indeed the goal is to protect people?

    - Where is the organization’s registration?
    - What is the registration number?
    - Where can I find the tax filings such as budgets, etc?
    - Why is this information not publicly available on the website?
    - Was the organization not a spin off of a Movie of the same name?
    - Is the movie this same one being sold on Amazon, for profit?
    - Where do the profits go?
    - Why can’t I find the organization on or any other nonprofit rating site?

    What I’m concerned about in this case is the fact that it’s very easy to incite anger in others by issuing inflammatory hate speech, but that doesn’t mean its the right thing to do.

    I met the young women, and men, working at the booth at CES. They were all intelligent, attractive, and hard working. They didn’t seem to need “saving”.

    Of course, people have different comfort levels when it comes to sexuality. And it seems to me that the Miss Representation group is one which aims to enforce an extremely restrictive viewpoint on all women. Why they’re choosing to shine a spotlight here without a single mention of the tragic rape cases currently playing out in India is beyond me…

    Actually, it’s not. There is an easier target here.

    John P.

    1. Chrissy

      Not affiliated with the organization in any way, but I found this on by clicking on “donate”:

      Miss Representation is a 501(c)(3) tax exempt organization (Tax ID: 45-161066).

    2. Michelle

      “Of course, people have different comfort levels when it comes to sexuality.”

      Just wanted to point out that this is not about “comfortability with sexuality” and female nudity. Don’t misinterpret the issue. Women should be free to walk around completely buck naked as far as I’m concerned, and I’m sure Miss Rep would agree.

  6. OnlyGirlInTech

    Female software engineer here. This display would make me uncomfortable. You know that awkward feeling when it seems like your coworkers treat you differently? When your manager tries to sleep with you? Or when that awkward guy starts stalking you on facebook? Displays like this, at a tech convention, make us more worried about how men perceive their female colleagues.

  7. Frenzy

    C’mon, man. You could have taken this opportunity to address the situation, and heighten awareness of your company in a positive light. But this “all publicity is good publicity” is exactly the way of thinking that gave you the idea that naked women would sell products. You’d have even MORE people wanting to buy your product. But alas, I’m #NotBuyingIt.

  8. Holly

    Oh Hypermac…A few comments.
    So let me start by saying that your product is actually pretty cool. It looks like it would be really useful and is a great idea! Congrats!
    I do however have some thoughts on your marketing, as I’ve already shared w/ on Facebook about how your marketing strategies are unethical and are harmful to our society at large.
    While I can see why you might be on the defensive, as people being scolded often are. Please know that the reason we are being critical is because we’re concerned that by using women’s nude bodies to sell your product, you’re adding in the idea that women’s worth is solely based upon sexuality. While that alone is enough to cause concern, images like these contribute to the objectification of women and rape culture in our society…:(
    In sum, while I’d like to support your company’s innovative technological ideas and while it’d be awesome to own one of your products (probably increasing my quality of life) I think that by buying one of your products (and thus contributing to a company that uses women’s bodies to sexify their product) I would be putting myself at a greater risk of being raped and objectified, sexualized and disrespected for my ideas, my emotions, and my humanity, and less likely to be taken seriously in the workplace, government, and in society writ large.
    Needless to say I’m still #NotBuyingIt

  9. Anonymous

    I promise to try to believe you folks, on the condition that the next time you do this particular type of publicity stunt*, you use exclusively male models “dressed” in the same way as these women.

    *You shouldn’t actually do this!

  10. Mephisto40K

    Wow, what a bunch of frothing angry, over-opinionated Illiterati. You people are as clueless as the Tea Baggers screaming “keep’yer dam gubbament hans offa my Medicare!” Go #NotBuyingIt all you want. Vote with your dollars–it’s your RIGHT. You even have the RIGHT to be a bunch of self-rightous loonies. But keep your Stupid to yourselves.

  11. branbon

    glad you guys (kinda) got around the mag-safe connector issue. welcome back to the game. loved the booth girls. don’t listen to all the idiots. they’re trapped in the politically correct movement of repressing women’s rights to accept any job they choose to. apparently they hate women that are comfortable with their own bodies. keep up the good work.

  12. Pingback: Booth Babes or Spokesmodels? A Feminist Weighs In - Skin Deep! The Skin City Blog

Leave a Reply